Here are brief descriptions of the type of telecoms projects delivered by Mark Guthrie:

Investor project to analyse product opportunity in newly developed technology and means of taking product to market. An outline of likely demand, future technology trends and 'go to market' strategies were delivered.
 

3G Mobile license project for a telecoms regulator. The particular focus of this project was the design of a selection process. The criteria stipulated that the selection had to be fair, open and transparent and economically efficient.
 

MVNO and National Roaming
- guidance to a mobile operator on regulation and auction strategy in relation to hosting a third party's traffic, including full auction simulation exercise.
- developed a host network selection strategy including a survey of Network Operators attitudes towards MVNO hosting for an innovative potential market entrant.

Strategy Development
- delivered a competitive market response strategy for an operator facing new competition in Uganda. The project required detailed competitor analysis and a structured scenario planning exercise.
- developed a consumer data strategy for a mobile and fixed operator in Uganda.

Fixed/wireless convergence product market study. The project developed, from primary research a detailed understanding of the market requirements for the product. The requirements incorporated both current and future technologies, the customers feature demands and buying decision making processes.
 

Financial and strategic training workshops for European telecoms management. By enhancing the underlying skill levels of the management force the organisation is looking to increase its competitiveness.
 

Major Middle Eastern telecoms licence bid management for a prime, publicly traded, operator in South Africa. The total project management of the successful licence bid including bid book production, business planning, competitor analysis and the presentation to the board.

Telecoms Auction
- advice to a major UK mobile operator on combinatorial auction design.
- FCC spectrum auction analysis for US mobile operator.
- analysis of opportunity presented by UK spectrum auction to leading European WiFi network operator.
- developed auction strategies and bespoke auction simulations for a Middle Eastern operator participating in the allocation processes for a mobile licence in Egypt and a fixed licences in Saudi Arabia.

Several individual telecoms case studies are available by request from our enquiry page.

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